Saget, Allison Primary Author mixed material bibliography USA EvetBlt 2012 monographic 1st en English

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300p The Event Marketing Handbook is designed for every marketer who wants to think strategically, remember the fundamentals, plan carefully, and achieve results. Beginners and seasoned veterans alike should own this book. Highlights In The Event Marketing Handbook, readers will discover: ?An end-to-end process, from planning through measurement ?Cautionary advice to help them avoid pitfalls and problems ?Myriad tricks of the trade from industry insiders, such as event producers, management companies, exhibit houses, and event moduls. Event Marketing Marketing 658.839781477468180 Podomoro University Digital Library 658.83 Sag t 2016.09.1245 My Library 658.83 Sag t 2016.09.1246 My Library 658.83 Sag t the_event_marketing_handbook.jpg.jpg 1030 2016-09-06 09:35:17 2018-02-13 15:28:57 machine generated