The Event Marketing Handbook

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The Event Marketing Handbook

The Event Marketing Handbook is designed for every marketer who wants to think strategically, remember the fundamentals, plan carefully, and achieve results. Beginners and seasoned veterans alike should own this book. Highlights In The Event Marketing Handbook, readers will discover: ?An end-to-end process, from planning through measurement ?Cautionary advice to help them avoid pitfalls and problems ?Myriad tricks of the trade from industry insiders, such as event producers, management companies, exhibit houses, and event moduls.

Statement of Responsibility

Author(s)

Saget, Allison - Personal Name

Edition

1st

Call Number

658.83 Sag t

ISBN/ISSN

9781477468180

Subject(s)

Marketing
Event Marketing

Classification

658.83

Series Title

GMD

Text

Language

English

Publisher

EvetBlt

Publishing Year

2012

Publishing Place

USA

Collation

300p

Specific Detail Info

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