Marketing Destinations and Venues for Conferences, Conventions and Business Events.

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Marketing Destinations and Venues for Conferences, Conventions and Business Events.

This book focus on the marketing and promotion of destinations and venues targeting the business conference and convention market. It Combines an academic, theoretical approach to the subject with practical,'hands-on'advice for those with current of future responsibility for marketing destinations and venues in the conference sector.

Statement of Responsibility

Author(s)

Davidson, Rob - Personal Name
Rogers, Tony - Personal Name

Edition

1st

Call Number

658.83 Dav m

ISBN/ISSN

9780750667005

Subject(s)

Marketing
Business Events

Classification

658.83

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2006

Publishing Place

New York

Collation

271p

Specific Detail Info

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