Launching New Ventures: An Entrepreneurial Approach

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Launching New Ventures: An Entrepreneurial Approach

LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship.

Statement of Responsibility

Author(s)

Allen, Kathleen R. - Personal Name

Edition

7th

Call Number

658.421 All l

ISBN/ISSN

9781305102507

Subject(s)

Entrepreneurship

Classification

658.421

Series Title

GMD

Text

Language

English

Publisher

Cengage Learning

Publishing Year

2016

Publishing Place

USA

Collation

579p

Specific Detail Info

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