Consumer Behavior 11th edition

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Consumer Behavior 11th edition

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

Statement of Responsibility

Author(s)

Schiffman, Leon G. - Personal Name
Wisenblit, Joseph L. - Personal Name

Edition

11th

Call Number

658.834 Sch c

ISBN/ISSN

9780273787136

Subject(s)

Consumer Behaviour

Classification

658.834

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2015

Publishing Place

England

Collation

492p

Specific Detail Info

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