Blackwell, Roger D Primary Author Miniard, Paul W. Primary Author Engel, James F Primary Author mixed material bibliography Singapore Cengage Learning 2012 monographic 1st en English

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639p Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Consumer Behavior 658.8349789814336918 Podomoro University Digital Library 658.834 Bla c 2016.10.1369 My Library 658.834 Bla c consumer_behavior_blackwell.png.png 1139 2016-10-13 16:04:55 2016-10-14 14:11:38 machine generated