Consumer Behavior

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Consumer Behavior

Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course.

Statement of Responsibility

Author(s)

Blackwell, Roger D - Personal Name
Miniard, Paul W. - Personal Name
Engel, James F - Personal Name

Edition

1st

Call Number

658.834 Bla c

ISBN/ISSN

9789814336918

Subject(s)

Consumer Behavior

Classification

658.834

Series Title

GMD

Text

Language

English

Publisher

Cengage Learning

Publishing Year

2012

Publishing Place

Singapore

Collation

639p

Specific Detail Info

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