Concepts and Applications for New Ventures Crane, Fredrick G Primary Author mixed material bibliography London Sage Publications 2013 monographic 2nd en English

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245p This book provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. Marketing 658.89781452230047 Podomoro University Digital Library 658.8 Cra m 2016.10.1380 My Library 658.8 Cra m 2016.10.1381 My Library 658.8 Cra m marketing_for_entreprenuers.jpg.jpg 1154 2016-10-20 10:41:44 2016-10-20 10:44:02 machine generated