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Marketing for Entrepreneurs: Concepts and Applications for New Ventures


This book provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity.
Crane, Fredrick G - Personal Name
2nd
658.8 Cra m
9781452230047
658.8
Text
English
Sage Publications
2013
London
245p
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