Entreprenerial Marketing An Effectual Approach

Record Detail Back

XML

Entreprenerial Marketing An Effectual Approach

Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market.

Statement of Responsibility

Author(s)

Nijssen, Edwin J - Personal Name

Edition

1st

Call Number

658.8 Nij e

ISBN/ISSN

9780415722216

Subject(s)

Marketing

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2014

Publishing Place

New York

Collation

149p

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...