Hospitality Strategic Management:

Hospitality Strategic Management: Concept and Cases Enz, Cathy A. Primary Author mixed material bibliography New Jersey Wiley 2010 monographic 2nd en English 676p. This book contain about the current models, theories, and hospitality practices. This edition is a comprehensive guide to strategic management in the international hospitality industry. The author uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines. Hospitality Management Management Hotel Hospitality Strategic Management 647.940 689780470083598 Podomoro University Digital Library 647.940 68 Enz h 2014.11.0311 My Library 647.940 68 Enz h 2014.11.0312 My Library 647.940 68 Enz h 2025.06.4893 647.940 68 Enz h hosp-strategic.jpg.jpg 125 2014-11-10 11:29:20 2025-06-11 15:12:14 machine generated