Kotler, Philip R. Primary Author Bowen, John T Additional Author Makens, James Additional Author mixed material bibliography UK Pearson 2014 monographic 6th en English

Text

629p. This book contain about service characteristics of hospitality and tourism marketing, environment and the role of marketing in strategic planning, marketing information systems and research, consumer markets and consumer buying behavior, organizational buyer behavior of group market, market segmentation-targeting- and positioning, designing and managing products, internal marketing, pricing, distribution, promoting, professional sales, direct and online marketing, destination and marketing plan. Tourism Marketing Hospitality Management Hospitality 647.940 689781292020037 Podomoro University Digital Library 647.940 68 Kot m 2014.11.0321 My Library 647.940 68 Kot m 2014.11.0322 My Library 647.940 68 Kot m images_%282%29.jpg.jpg 132 2014-11-11 09:28:21 2019-12-19 09:52:24 machine generated