Marketing for Hospitality and Tourism 6th edition

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Marketing for Hospitality and Tourism 6th edition

This book contain about service characteristics of hospitality and tourism marketing, environment and the role of marketing in strategic planning, marketing information systems and research, consumer markets and consumer buying behavior, organizational buyer behavior of group market, market segmentation-targeting- and positioning, designing and managing products, internal marketing, pricing, distribution, promoting, professional sales, direct and online marketing, destination and marketing plan.

Statement of Responsibility

Author(s)

Kotler, Philip R. - Personal Name
Bowen, John T - Personal Name
Makens, James - Personal Name

Edition

6th

Call Number

647.940 68 Kot m

ISBN/ISSN

9781292020037

Subject(s)

Hospitality
Hospitality Management
Marketing
Tourism

Classification

647.940 68

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2014

Publishing Place

Collation

629p.

Specific Detail Info

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