Hospitality Marketing Management

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Hospitality Marketing Management

The book coverage is Internet marketing, tourism marketing, marketing technology, and international business. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. Include marketing campaigns for a hospitality business.

Statement of Responsibility

Author(s)

Reid, Robert D. - Personal Name
Bojanic, David C. - Personal Name

Edition

5th

Call Number

647.940 68 Rei h

ISBN/ISSN

9780470088586

Subject(s)

Hospitality
Hospitality Management
Marketing
Marketing Management

Classification

647.940 68

Series Title

GMD

Text

Language

English

Publisher

Wiley

Publishing Year

2010

Publishing Place

New Jersey

Collation

656p.

Specific Detail Info

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