E-Commerce and Infromation technology in Hospitality and Tourism

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E-Commerce and Infromation technology in Hospitality and Tourism

Ecommerce and Information Technology in Hospitality and Tourism fills a serious need for useful information about the applications of ecommerce and information technology in this industry. The Author takes the view that the industry continues to experience dramatic changes as a result of Internet technology. The text provides an extensive discussion of information technology, e-commerce and e-marketing as these emerging technologies apply to the hospitality and tourism industry. Concepts, terms and technical jargon are explained using non-technical terms and analogies. Students will be well prepared to tackle the challenges of ecommerce and information technology in the Hospitality and Tourism industry. Essential information on business-to-business and business-to-consumer e-commerce models and an explanation of marketing schemes and strategies used by various sectors of the industry is provided.

Statement of Responsibility

Author(s)

Zhou, Zongqing - Personal Name

Edition

1st

Call Number

651.8 Zho e

ISBN/ISSN

9780766841406

Subject(s)

Hospitality Industry-Technology

Classification

651.8

Series Title

GMD

Text

Language

English

Publisher

Delmar Cengage Learning

Publishing Year

2004

Publishing Place

New York

Collation

226p

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