Rothaermel, Frank Primary Author mixed material bibliography New York McGraw-Hill 2017 monographic 3rd en English

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526p Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. Business management 658.49781259255496 Podomoro University Digital Library 658.4 Rot s 2017.01.1561 My Library 658.4 Rot s 2017.01.1562 My Library 658.4 Rot s strategic_management.jpg.jpg 1453 2017-01-24 11:15:32 2017-01-24 11:16:11 machine generated