Strategic Management

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Strategic Management

Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber.

Statement of Responsibility

Author(s)

Rothaermel, Frank - Personal Name

Edition

3rd

Call Number

658.4 Rot s

ISBN/ISSN

9781259255496

Subject(s)

Business management

Classification

658.4

Series Title

GMD

Text

Language

English

Publisher

McGraw-Hill

Publishing Year

2017

Publishing Place

New York

Collation

526p

Specific Detail Info

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