Strategic Management in the Hospitality Industry

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Strategic Management in the Hospitality Industry

Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

Statement of Responsibility

Author(s)

Olsen, Michael - Personal Name
West, Joseph - Personal Name
Tse, Eliza Ching Yick - Personal Name

Edition

3rd

Call Number

647.94068 Ols s

ISBN/ISSN

9781292027418

Subject(s)

Management Hospitality

Classification

647.94068

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2014

Publishing Place

England

Collation

362p

Specific Detail Info

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