Customer Insights and Managerial Action Brown, Tom Primary Author mixed material bibliography USA Cengage Learning 2014 monographic 8th id Indonesia

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478p BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. Marketing Research 658.839781133188544 Podomoro University Digital Library 658.83 Bro b 2017.02.1603 My Library 658.83 Bro b basic_marketing_research.jpg.jpg 1485 2017-02-13 09:07:40 2018-04-02 12:30:36 machine generated