Basic Marketing Research: Customer Insights and Managerial Action

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Basic Marketing Research: Customer Insights and Managerial Action

BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Statement of Responsibility

Author(s)

Brown, Tom - Personal Name

Edition

8th

Call Number

658.83 Bro b

ISBN/ISSN

9781133188544

Subject(s)

Marketing Research

Classification

658.83

Series Title

GMD

Text

Language

Indonesia

Publisher

Cengage Learning

Publishing Year

2014

Publishing Place

USA

Collation

478p

Specific Detail Info

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