Research Methods for Business: A Skill-Building Approach

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Research Methods for Business: A Skill-Building Approach

The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet. Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project.

Statement of Responsibility

Author(s)

Sekaran, Uma - Personal Name
Bougie, Roger - Personal Name

Edition

7th

Call Number

650.072 Sek r

ISBN/ISSN

9781119165552

Subject(s)

Research Methods-Business

Classification

650.072

Series Title

GMD

Text

Language

English

Publisher

Wiley

Publishing Year

2016

Publishing Place

United Kingdom

Collation

420p

Specific Detail Info

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