Kim, W.Chan Primary Author Mauborgne, Renee Primary Author mixed material bibliography USA Harvard Business Review 2015 monographic 1st en English

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287p Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third oneAlignment, Renewal, and Red Ocean Trapsthat address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Market Segmentation 658.8029781625274496 Podomoro University Digital Library 658.802 Kim b 2017.02.1604 My Library 658.802 Kim b 2017.02.1605 My Library 658.802 Kim b 2018.10.3517 My Library 658.802 Kim b 2022.08.4222 My Library 658.802 Kim b blue_ocean_strategy.jpg.jpg 1490 2017-02-13 10:19:30 2022-08-18 15:50:06 machine generated