Blue Ocean Strategy

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Blue Ocean Strategy

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third oneAlignment, Renewal, and Red Ocean Trapsthat address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future.

Statement of Responsibility

Author(s)

Kim, W.Chan - Personal Name
Mauborgne, Renee - Personal Name

Edition

1st

Call Number

658.802 Kim b

ISBN/ISSN

9781625274496

Subject(s)

Market Segmentation

Classification

658.802

Series Title

GMD

Text

Language

English

Publisher

Harvard Business Review

Publishing Year

2015

Publishing Place

USA

Collation

287p

Specific Detail Info

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