Trade Show & Event Marketing:

Trade Show & Event Marketing: Plan, Promote & Profit Stevens, Ruth Primary Author mixed material bibliography USA Thomson Souh-Wetern 2005 monographic 1st id Indonesia 340p This book covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. Event Marketing 658.83 9780324206241 Podomoro University Digital Library 658.83 Ste t 2017.02.1619 My Library 658.83 Ste t Trade_Show_and_Event_Marketing.jpg.jpg 1500 2017-02-16 11:31:47 2017-02-16 11:32:29 machine generated