Trade Show & Event Marketing: Plan, Promote & Profit

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Trade Show & Event Marketing: Plan, Promote & Profit

This book covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.

Statement of Responsibility

Author(s)

Stevens, Ruth - Personal Name

Edition

1st

Call Number

658.83 Ste t

ISBN/ISSN

978-0324206241

Subject(s)

Event Marketing

Classification

658.83

Series Title

GMD

Text

Language

Indonesia

Publisher

Thomson Souh-Wetern

Publishing Year

2005

Publishing Place

USA

Collation

340p

Specific Detail Info

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