Public Relations Cases

Public Relations Cases Jerry, Hendrix Primary Author Hayes, Darrell Primary Author mixed material bibliography USA Cengage Learning 2010 monographic 8th en English 449p Presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Public Relations 659.29780495567820 Podomoro University Digital Library 659.2 Hen p 2017.02.1632 My Library 659.2 Hen p Public_Relations.jpg.jpg 1510 2017-02-20 09:54:16 2017-02-20 09:54:39 machine generated