Public Relations Cases

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Public Relations Cases

Presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Statement of Responsibility

Author(s)

Jerry, Hendrix - Personal Name
Hayes, Darrell - Personal Name

Edition

8th

Call Number

659.2 Hen p

ISBN/ISSN

9780495567820

Subject(s)

Public Relations

Classification

659.2

Series Title

GMD

Text

Language

English

Publisher

Cengage Learning

Publishing Year

2010

Publishing Place

USA

Collation

449p

Specific Detail Info

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