Strategic Marketing: Decision Making and Planning

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Strategic Marketing: Decision Making and Planning

Strategic Marketing: Decision-Making and Planning" sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.

Statement of Responsibility

Author(s)

Reed, Peter - Personal Name

Edition

3rd

Call Number

658.8 Ree s

ISBN/ISSN

9780170185325

Subject(s)

Marketing

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

Cengage Learning

Publishing Year

2010

Publishing Place

Australia

Collation

364p

Specific Detail Info

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