Electronic Media (Radio/TV/Film Series)

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Electronic Media (Radio/TV/Film Series)

This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society.

Statement of Responsibility

Author(s)

Craft, John - Personal Name
Leigh, Frederic - Personal Name
Godfrey, Donald - Personal Name

Edition

Call Number

621.3 Cra e

ISBN/ISSN

9780534195663

Subject(s)

Electronic

Classification

621.3

Series Title

GMD

Text

Language

English

Publisher

Wadsworth

Publishing Year

2001

Publishing Place

USA

Collation

934p

Specific Detail Info

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