Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications Clow, Kenneth Primary Author Baack, Donald Primary Author mixed material bibliography England Pearson 2016 monographic 7th en English 496p The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. Sales Management 658.819781292093635 Podomoro University Digital Library 658.81 Clo i 2017.03.1692 My Library 658.81 Clo i 2017.03.1693 My Library 658.81 Clo i Integrated_adv.jpg.jpg 1581 2017-03-08 10:03:09 2017-03-08 10:06:58 machine generated