Integrated Advertising, Promotion, and Marketing Communications

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Integrated Advertising, Promotion, and Marketing Communications

The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.

Statement of Responsibility

Author(s)

Clow, Kenneth - Personal Name
Baack, Donald - Personal Name

Edition

7th

Call Number

658.81 Clo i

ISBN/ISSN

9781292093635

Subject(s)

Sales Management

Classification

658.81

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2016

Publishing Place

England

Collation

496p

Specific Detail Info

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