Turning Technology into Business Transformation Westerman, George Primary Author Bonnet,Didier Primary Author McAfee, Andrew Primary Author mixed material bibliography USA Harvard Business Review 2014 monographic en English

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292p In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Management Information system 658.40389781625272478 Podomoro University Digital Library 658.4038 Wes l 2017.03.1705 My Library 658.4038 Wes l 2017.03.1706 My Library 658.4038 Wes l leading_digital.jpg.jpg 1582 2017-03-08 10:43:16 2017-03-08 10:44:59 machine generated