Leading Digital: Turning Technology into Business Transformation

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Leading Digital: Turning Technology into Business Transformation

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation.

Statement of Responsibility

Author(s)

Westerman, George - Personal Name
Bonnet,Didier - Personal Name
McAfee, Andrew - Personal Name

Edition

Call Number

658.4038 Wes l

ISBN/ISSN

9781625272478

Subject(s)

Management Information system

Classification

658.4038

Series Title

GMD

Text

Language

English

Publisher

Harvard Business Review

Publishing Year

2014

Publishing Place

USA

Collation

292p

Specific Detail Info

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