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Digital Strategy : A guide to Digital business Transformation
This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter.This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate.
Rauser, Alexander - Personal Name
1st
658.4038 Rau d
9781519331243
658.4038
Text
English
CPSIA
2016
USA
152p
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