Tranter, Kimberly Primary Author Stuart-Hill, Trevor Primary Author Parker,Juston Primary Author mixed material bibliography England Pearson 2014 monographic en English

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271p For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field Hotel Industry Management 647.940689781292027159 Podomoro University Digital Library 647.94068 Tra i 2017.03.1727 My Library 647.94068 Tra i 2017.03.1728 My Library 647.94068 Tra i an_intr_revenue_man.jpg.jpg 1596 2017-03-15 10:44:00 2017-03-15 10:54:48 machine generated