Tourism The Business of Hospitality and Travel

Tourism The Business of Hospitality and Travel Cook, Roy Primary Author Hsu, Cathy Primary Author Marqua, Joseph Primary Author mixed material bibliography England Pearson 2014 monographic 5th en English 374p For Introductory Hospitality or Tourism courses. ' ' Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. Tourism Business 647.940689781292039503 Podomoro University Digital Library 647.94068 Coo t 2017.03.1732 My Library 647.94068 Coo t 2017.03.1733 My Library 647.94068 Coo t tourism_the_business.jpg.jpg 1597 2017-03-15 11:14:50 2017-03-15 11:16:08 machine generated