Tourism The Business of Hospitality and Travel

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Tourism The Business of Hospitality and Travel

For Introductory Hospitality or Tourism courses. ' ' Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

Statement of Responsibility

Author(s)

Cook, Roy - Personal Name
Hsu, Cathy - Personal Name
Marqua, Joseph - Personal Name

Edition

5th

Call Number

647.94068 Coo t

ISBN/ISSN

9781292039503

Subject(s)

Tourism Business

Classification

647.94068

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2014

Publishing Place

England

Collation

374p

Specific Detail Info

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