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<subTitle>How to Say it Right the First Time,Every Time</subTitle>
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<namePart>McGowman, Bill</namePart>
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<namePart>Bowman, Alisa</namePart>
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<dateIssued>2014</dateIssued>
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<note>In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain.</note>
<subject authority=""><topic>Psychology Communication</topic></subject>
<subject authority=""><topic>Social Interaction</topic></subject>
<classification>302</classification><identifier type="isbn">9780062472939</identifier><location>
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