Berger, Jonah Primary Author mixed material bibliography New York Simon & Schuster 2012 monographic en English

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244p Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Consumer Behavior 658.83249781451686586 Podomoro University Digital Library 658.8324 Ber c 2017.03.1754 My Library 658.8324 Ber c 2017.03.1755 My Library 658.8324 Ber c CONTAGIOUS-cover-LG.png.png 1602 2017-03-22 10:17:28 2017-03-22 10:18:07 machine generated