Contagious Why Things Catch On

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Contagious Why Things Catch On

Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share.

Statement of Responsibility

Author(s)

Berger, Jonah - Personal Name

Edition

Call Number

658.8324 Ber c

ISBN/ISSN

9781451686586

Subject(s)

Consumer Behavior

Classification

658.8324

Series Title

GMD

Text

Language

English

Publisher

Simon & Schuster

Publishing Year

2012

Publishing Place

New York

Collation

244p

Specific Detail Info

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