Collins, Jim Primary Author Harnish, Verne Primary Author mixed material bibliography New York Fortune 2013 monographic en English

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207p Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counter-intuitive - they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his auto workers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all times. Business Strategy 658.159781603209786 Podomoro University Digital Library 658.15 Har g 2017.03.1740 My Library 658.15 Har g 2017.03.1741 My Library 658.15 Har g the_greatest_business.jpg.jpg 1609 2017-03-22 14:20:10 2017-03-22 14:21:48 machine generated