The Greatest Business Decisions of All Time

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The Greatest Business Decisions of All Time

Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counter-intuitive - they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his auto workers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all times.

Statement of Responsibility

Author(s)

Collins, Jim - Personal Name
Harnish, Verne - Personal Name

Edition

Call Number

658.15 Har g

ISBN/ISSN

9781603209786

Subject(s)

Business Strategy

Classification

658.15

Series Title

GMD

Text

Language

English

Publisher

Fortune

Publishing Year

2013

Publishing Place

New York

Collation

207p

Specific Detail Info

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