Kaser, Ken Primary Author Freeman, Jackie Todd Primary Author mixed material bibliography USA South-Western Cengage Learning 2001 monographic en English

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314p Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities. Management Hospitality 647.940689780538432085 Podomoro University Digital Library 647.94068 Kas h 2017.04.1784 My Library 647.94068 Kas h Hospitality_Marketing.jpg.jpg 1633 2017-04-05 11:15:31 2017-04-05 11:16:06 machine generated