Hospitality Marketing

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Hospitality Marketing

Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.

Statement of Responsibility

Author(s)

Kaser, Ken - Personal Name
Freeman, Jackie Todd - Personal Name

Edition

Call Number

647.94068 Kas h

ISBN/ISSN

9780538432085

Subject(s)

Management Hospitality

Classification

647.94068

Series Title

GMD

Text

Language

English

Publisher

South-Western Cengage Learning

Publishing Year

2001

Publishing Place

USA

Collation

314p

Specific Detail Info

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