Foundations of Business Analysis and Strategy Thomas, Christopher R. Primary Author mixed material bibliography New York McGraw-Hill 2016 monographic 12th en English

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714p Contents: Chapter 1 Manager, profits, and markets Chapter 2 Demand supply and market equilibrium Chapter 3 Marginal analysis for optimal decisions Chapter 4 Basic estimation techniques Chapter 5 Theory of consumer behavior Chapter 6 Elasticity and demand Chapter 7 Demand estimation and forecasting Chapter 8 Production and cost in the short run Chapter 9 Production and cost in the long run Chapter 10 Production and cost estimation Chapter 11 Managerial decisions in competitive markets Chapter 12 Managerial decisions for firms with market power Chapter 13 Strategic decision making in oligopoly markets Chapter 14 Advanced pricing techniques Chapter 15 Decisions under risk and uncertainty Chapter 16 Goverment regulation of business Financial management managerial economics Business Strategy 658.159781259251078 Podomoro University Digital Library 658.15 Tho m 2017.04.1852 My Library 658.15 Tho m 2017.04.1853 My Library 658.15 Tho m 2017.04.1852.jpg.jpg 1667 2017-04-17 11:50:19 2018-02-13 15:48:02 machine generated