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Managerial Economics: Foundations of Business Analysis and Strategy
Contents:
Chapter 1 Manager, profits, and markets
Chapter 2 Demand supply and market equilibrium
Chapter 3 Marginal analysis for optimal decisions
Chapter 4 Basic estimation techniques
Chapter 5 Theory of consumer behavior
Chapter 6 Elasticity and demand
Chapter 7 Demand estimation and forecasting
Chapter 8 Production and cost in the short run
Chapter 9 Production and cost in the long run
Chapter 10 Production and cost estimation
Chapter 11 Managerial decisions in competitive markets
Chapter 12 Managerial decisions for firms with market power
Chapter 13 Strategic decision making in oligopoly markets
Chapter 14 Advanced pricing techniques
Chapter 15 Decisions under risk and uncertainty
Chapter 16 Goverment regulation of business
Thomas, Christopher R. - Personal Name
12th
658.15 Tho m
9781259251078
658.15
Text
English
McGraw-Hill
2016
New York
714p
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