Building A Business People Love Park, C Whan Primary Author MacInnis, Deborah Primary Author Eisingerich, Andreas Primary Author mixed material bibliography New Jersey Wiley 2016 monographic en English

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270p Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real–world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. Business Brand 6509781119308065 Podomoro University Digital Library 650 Par b 2017.05.2007 My Library 650 Par b 2017.05.2008 My Library 650 Par b brand_admiration.jpg.jpg 1718 2017-05-03 09:34:56 2017-05-03 09:35:38 machine generated