Brand Admiration: Building A Business People Love

Record Detail Back

XML

Brand Admiration: Building A Business People Love

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real–world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth.

Statement of Responsibility

Author(s)

Park, C Whan - Personal Name
MacInnis, Deborah - Personal Name
Eisingerich, Andreas - Personal Name

Edition

Call Number

650 Par b

ISBN/ISSN

9781119308065

Subject(s)

Business Brand

Classification

650

Series Title

GMD

Text

Language

English

Publisher

Wiley

Publishing Year

2016

Publishing Place

New Jersey

Collation

270p

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...