Entrepreneurial Creativity in a Virtual World

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Entrepreneurial Creativity in a Virtual World

This informative and highly readable book tackles a novel, exciting and challenging topic: the nature of entrepreneurial activity in modern media industries. Based on wide reading and careful case study investigation, it offers the reader a rigorous analysis of this important subject. Synthesising insights from economic theory, management and media studies, the book explores the links between entrepreneurship, culture, networks and innovation. Creativity is an elusive concept; this book sharpens up the concept, and demonstrates its relevance to policy and practice.

Statement of Responsibility

Author(s)

Tsang, Denise - Personal Name

Edition

Call Number

650.1 Tsa e

ISBN/ISSN

9781849808163

Subject(s)

Business Strategy

Classification

650.1

Series Title

GMD

Text

Language

English

Publisher

Edward Elgar

Publishing Year

2015

Publishing Place

United Kingdom

Collation

173p

Specific Detail Info

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