The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Wright, Travis Primary Author Snook, Chris Primary Author mixed material bibliography New Jersey Wiley 2016 monographic en English

Text

266p Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today′s digital–first, omni–channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step–by–step roadmaps for optimizing your customer experience to gain a competitive advantage. MArketing Manage Business Strategy 658.819781119291701 Podomoro University Digital Library 658.81 Wri d 2017.05.1993 My Library 658.81 Wri d 2017.05.1994 My Library 658.81 Wri d digital_sense.jpg.jpg 1773 2017-05-12 11:04:07 2018-02-13 15:50:53 machine generated